1st Class Pet Foods are committed to protecting your privacy. We use the information we collect about you to process orders and to provide a more personalised shopping experience. Please read on for more details about our privacy policy.

Information is collected lawfully through our ordering procedure and is in accordance with the Data Protection Act 1998.

What information do we collect? How do we use it?

· When you order, we need to know your name, E-mail address, delivery address, credit or debit card number and the card's expiry date. This allows us to process and fulfil your orders and to notify you of the status of your order.

· We also ask for your telephone number, which enables us to contact you urgently if there is a problem with your order.

· When you enter a contest or other promotional feature, we may ask for your name, address and E-mail address so we can administer the contest and notify winners.

· We also monitor customer traffic patterns and site usage to help us develop the design and layout of the store.

· We may also use the information we collect to occasionally notify you about important functionality changes to the Web site, new 1st Class Pet Foods services and special offers we think you'll find valuable. If you would rather not receive this information.

1st Class Pet Food does not disclose buyer's information to third parties under any circumstances.

· Cookies are used on this shopping site, but only to keep track of the contents of your shopping cart once you have selected an item.

· We only hold records for as long as it is needed for the purpose it was collected. You can request us to disclose all details held about you at any time, and for us to delete these records.

How does 1st Class Pet Foods protect customer information?

We will not store credit/debit card details after the transaction has been completed.

As required by the UK Data Protection Legislation, we follow strict security procedures in the storage and disclosure of information, which you have given us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose sensitive information to you.